
Improving Customer Service with AI-Driven Insights
How a global building materials leader transformed their WhatsApp customer service operations across Latin America with AI-powered analytics and process optimization.
100%
Interactions Analyzed
100%
QA Automation
90%
Manual QA Time Saved
10+
Process Automation Opportunities
The Challenge
ETEX Group, a leading global building materials company, faced significant challenges in optimizing their customer service operations across Latin America:
- •Needed a comprehensive solution to measure and improve customer service quality across multiple regions.
- •Lacked real-time visibility into WhatsApp customer interactions and service metrics.
- •Required better insights into agent performance and workflow optimization.
- •Needed to identify common customer contact reasons for process improvement.
The Solution
Oversai delivered a comprehensive solution tailored to ETEX Group's needs:
- •Real-time monitoring system providing visibility into key service metrics and enabling proactive intervention.
- •Comprehensive quality auditing system for WhatsApp interactions ensuring service standards.
- •Advanced workforce productivity insights to optimize agent performance and workflows.
- •Process mining and contact reason analysis capabilities for continuous improvement.
"Oversai's solution has transformed our customer service operations by providing comprehensive insights and enabling data-driven decision making. This has not only improved our service quality but also fostered valuable cross-department collaboration."
Customer Service Leadership
ETEX Group
Impact & Results
The implementation delivered significant improvements across multiple areas:
- •Enhanced control and oversight of customer interactions across all regions
- •Improved agent performance through targeted feedback and training
- •Identified and implemented automation opportunities based on contact analysis
- •Enhanced cross-department collaboration between customer service and logistics
- •Streamlined reporting processes for faster decision-making
Looking Forward
With Oversai's solution in place, ETEX Group is well-positioned to continue delivering exceptional customer service across Latin America. The comprehensive insights and process optimization capabilities provide a strong foundation for ongoing improvement and innovation in their customer service operations.
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